E-Mail Marketing Automation

E-mail Marketing Automation Strategies

Not only is an online presence necessary alongside a corporate media mix, geo-targeted e-mail marketing automation campaign help develop your overall brand awareness. In addition, this creates a “call-to-action” to get the audience to the web-site.

E-mail marketing automation is a great tool to enhance brand awareness, increase lead/goal conversion rates, create interest in new and existing clients, and analyze the target demographics. Furthermore, connecting the e-mail marketing campaigns with google analytics allows the company a plethora of information and where to target the next service and/or product campaign.

I strategically begin with a geo-targeted list build from various sources and current client interests based on background research and data. Once the list is built, I create copy strategically focused on the core target audience for each campaign. Each example campaign below, is targeted with copy and interest to various segmented lists. In turn, increasing open rates above industry average levels. It is an exciting process!

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Client: USI Consultants, Inc.

USI Consultants, Inc. Civil Engineering – Geo-Targeted E-Mail Marketing Automation Campaign

List Build, Project Management, Creative Concept, Content Generation, Programming, Photography, Layout and Design, Automation, Metric Analysis

Click here for full size version!

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Client: USI Consultants, Inc.

USI Consultants, Inc. Civil Engineering – Geo-Targeted E-Mail Marketing Automation Campaign

List Build, Project Management, Creative Concept, Content Generation, Programming, Photography, Layout and Design, Automation, Metric Analysis

Click here for full size version!

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Client: USI Consultants, Inc.

USI Consultants, Inc. Civil Engineering – Geo-Targeted E-Mail Marketing Automation Campaign

List Build, Project Management, Creative Concept, Content Generation, Programming, Photography, Layout and Design, Automation, Metric Analysis Click here for full size version!

usi-eblasts-large4

Client: USI Consultants, Inc.

USI Consultants, Inc. Civil Engineering – Geo-Targeted E-Mail Marketing Automation Campaign

List Build, Project Management, Creative Concept, Content Generation, Programming, Photography, Layout and Design, Automation, Metric Analysis

Click here for full size version!

USI E-Mail Marketing Automation

Client: USI Consultants, Inc.

USI Consultants, Inc. Civil Engineering – Geo-Targeted E-Mail Marketing Automation Campaign

List Build, Project Management, Creative Concept, Content Generation, Programming, Photography, Layout and Design, Automation, Metric Analysis

Click here for full size version!

USI E-Mail Marketing Automation

Client: USI Consultants, Inc.

USI Consultants, Inc. Civil Engineering – Geo-Targeted E-Mail Marketing Automation Campaign

List Build, Project Management, Creative Concept, Content Generation, Programming, Photography, Layout and Design, Automation, Metric Analysis

Click here for full size version!

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Client: USI Consultants, Inc. and American Timber Bridge (ATB)

USI Consultants, Inc. Civil Engineering and American Timber Bridges (ATB) – Geo-Targeted E-Mail Marketing Automation Campaign

List Build, Project Management, Creative Concept, Content Generation, Programming, Photography, Layout and Design, Automation, Metric Analysis

Click here for full size version!