Marketing Communication Manager Director Resume

Marketing Communication Manager Director Resume – Marie R. Stonestreet

 

Marie R. Stonestreet Resume

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Career Summary

Dynamic results driven marketing communications manager/director looking to provide management expertise for your company! Having a proven track record of developing comprehensive product and service (BTB/BTC) strategic campaign planning and substantial revenue growth, I am a highly versified expert in all aspects of marketing communications. I offer above-par content development, graphic design, digital and social media strategies, revenue and lead generation, customer acquisition and retention, team management, campaign development and execution, and small to complex global brand awareness recognition.

Skills and Key Strengths

  • Target Market Campaign Strategies
  • Internal/External Client Relationships
  • Leadership and Positive Team Building
  • Revenue Growth and Client Retention
  • Project Management
  • Market Research and ROI Analysis
  • Internal/External Client Training
  • Budget Management
  • Meet and Exceed Schedule Deadlines
  • Digital Marketing and Online Marketing
  • Graphic Design for Multiple Media Platforms
  • Excellent Customer Service Communications

 

  • Work Experience

Marketing Communications and Graphic Design Manager

USI Consultants, Inc. · Indianapolis, IN (2014 – Present)
Accomplishments:
Spearheaded the new corporate branding strategy launch including: identity, collateral, and creative strategic communication business development campaigns utilizing print and vital digital media drivers – increasing state-wide brand awareness by 85%. Boosted RFP opportunity to win conversion success rates within 9 months and substantially exceeded revenue quota 50-500% over prior year.

Position Overview

  • Spearheaded the new corporate branding strategy launch including: identity, collateral, and creative strategic communication business development campaigns utilizing print and vital digital media drivers – increasing state-wide brand awareness by 85%
  • Boosted RFP opportunity to win conversion success rates within 9 months and substantially exceeded revenue quota 50-500% over prior year
  • Implemented targeted E-mail marketing campaigns, successfully exceeding overall service industry performance rates including: 15+% open, 4+% click through, and 40% lead conversion
  • Built and increased social media response rates, traffic, impressions, and metrics across various platforms 40-60% over prior year
  • Organize high-level marketing communication strategic campaign plans within key target accounts and fixed budgets
  • Enriched subcontractor relationships and contract negotiations through cost containment practices, saving key dollars
  • Designed and programmed new corporate UX/UI web-site including, but not limited to: dashboards, google analytics, search engine optimization and marketing (SEO/SEM), AdWords, content, photography, media and client portals, and landing pages

 

Marketing Communications Manager

Horner Automation Group (Horner APG, LLC.) · Indianapolis, IN (2013 – 2014)
Accomplishments:
Successfully directed and launched 3 Horner APG division global re-branding initiatives through the use of strategic marketing campaigns comprising of multi-channel media programs including: E-mail, web development, SEO, social media, events, video, publications, and collateral. Positively lead and increased global brand awareness of Horner divisions 78% over prior year, increasing revenue generation and ROI throughout division(s) sales channels.

Position Overview

  • Initiated, directed, and launched 3 Horner APG division(s) global re-branding campaigns utilizing strategic marketing communications programs comprising of: E-mail, web-site development, search engine optimization and marketing (SEO/SEM), social media, Pay Per Click (PPC), AdWords, mobile, events, video, publications, and collateral
  • Planned vital marketing campaigns increasing product revenue and global brand awareness of Horner division lines 78% over prior year; in turn, growing customer base and return on investment (ROI) throughout sales distribution channels
  • Refined communication processes from executive teams to global product development and decreasing product launch timelines by 40%
  • Designed, and executed all sales support materials for Horner global divisions including: websites, content, SEO/SEM, PPC, AdWords, analytics, E-commerce, social strategies, mobile, point of purchase (POP), exhibit displays, and global branding

 

Global Marketing Manager

BioStorage Technologies Inc. · Indianapolis, IN (2012 – 2013)
Accomplishments:
Directed all key strategic corporate branding initiatives throughout 3 global operations and 2 start-up operations. Improved communication between the global marketing and international sales teams in creating RFP’s, event metrics, target market analysis, and ROI. Collaborated with R&D to develop educational webinars, collateral, videos, and press releases.

Position Overview

  • Directed all key strategic corporate branding initiatives throughout 3 global operations and 2 start-up operations – increasing brand recognition throughout the pharmaceutical industry
  • Improved global marketing team communication to international sales, enhancing RFP’s, quantifying event metrics, and increasing ROI by 30%
  • Created high-level strategic market plans containing: conceptual design, digital global program implementation, media schedules, and cost containment marketing budget strategies
  • Initiated the creative execution of the global website comprising of design, content, SEO, PPC, AdWords, analytics, and digital events
  • Negotiated subcontractor budgets and timeline contracts — ensuring campaign materials were on-schedule and in-budget

 

Marketing Communications Manager

APTEAN (Consona Corporation) · Indianapolis, IN (2011 – 2012)
Accomplishments:
Managed and launched creative strategic lead generation campaigns comprising of multi-channel media programs including: E-mail, direct mail, SEM, SEO, social, PR, video, and sales initiatives. Evaluated current and new target verticals – increasing sales funnel conversion rates approximately 2-5% Y.O.Y within the multi-million dollar ERP software line.

Position Overview

  • Accelerated the launch of numerous fast-tracked ERP software products through strategic marketing campaigns comprising of multi-channel media including: E-mail, print, direct mail, exhibits, presentations, pay per click (PPC), search engine optimization and marketing (SEO/SEM), AdWords, social, public relations, and video
  • Evaluated target client verticals – increasing sales funnel conversion rates 2-5+% Y.O.Y within multi-million dollar software product lines
  • Strengthened design, reduced costs, and expedited marketing material production timelines
  • Created yearly multi-million dollar budget tracking and forecasts, operational plans, and market launch roadmaps
  • Lead and coached a team of sales development representatives, utilizing strategic marketing plans and standard operation procedures (SOP’s); therefore, increasing lead generation rates by 55%

 

Marketing Director & Digital Outdoor Network Manager

Clear Channel Outdoor · Indianapolis, IN (2010 – 2011)
Accomplishments:
Facilitated and developed the use of multi-channel marketing plans, along with, media training programs to increase annual division product revenue 7-57% over prior year. Through providing media mix education and new process implementations, increased awareness of the digital marketing footprint throughout the Midwestern and National buying markets.

Position Overview

  • Initiated and developed multi-channel marketing promotion plans that increased annual division product revenue 7-57%
  • Implemented media mix education plans – increasing overall awareness of the digital outdoor footprint in national markets
  • Lead communication and coordination with 9+ account executives by identifying targeted client needs and market research
  • Maximized client media spending and demographical coverage, providing the best R&F and ROI in local and national markets
  • Communicated with clients to develop and execute vital content for press releases, testimonials, and case studies
  • Evaluated weekly revenue reports – examining net booked on business over prior year to forecast marketing objectives
  • Directed the cost containment analysis of marketing budgets for events, seminars, and promotions; in turn, saving valuable dollars to increase marketing programs
  • Designed traditional and dynamic digital outdoor media campaigns for (BTC) clients – increasing client retention and boosting department profitability by 75%

 

Marketing Promotions & Shift Manager

Starbucks Corporation · Indianapolis, IN (2008 – 2010)
Accomplishments:
Under my leadership, initiated new promotional campaigns by implementing new product marketing strategies and exceeding district promotional revenue goals. Our branch earned recognition as the #1 branch in the SE district in new product revenue growth. While managing a shift team of 14+ individuals, I received award recognition for revenue growth, quality safety standards, and community involvement.

 

Art Director & Digital Media Marketing Producer

MST Group · Indianapolis, IN (2008 – 2009)
Accomplishments:
Successfully managed and art directed multi-channel digital and traditional marketing campaigns, in turn, increasing the national client base, and client ROI. Planned, directed, programmed, and designed product launch campaigns and E-commerce sites – increasing revenue growth for national client product lines.

 

Art Director & New Media Marketing Manager

Project Media Inc. · Indianapolis, IN (2000 – 2008)
Accomplishments:
Over 8 years, provided consistent results with the coordination and communication of new lead gen and increased company revenue of approximately 3-5% Y.O.Y. Worked hand-in-hand with executives to continuously grow and market to new clients, sales presentations and follow-up campaigns.

 

  • Technology Skills & Software Applications (MAC/PC Platforms)

  • QuarkXpress
  • Adobe Creative Cloud Suite
  • Outdoor Connect
  • Camtasia Studio
  • Live Studio
  • Scarborough Research
  • TAB Eyes on Ratings
  • National Census Data
  • Quattro
  • Kantar Media Spending
  • Nielsen
  • eTelmar
  • Tops4Tab
  • GoToMeeting
  • Salesforce.com
  • SalesLogix
  • Vision
  • Hoovers
  • Vtiger
  • Ajera
  • Microsoft Office Suite 2010
  • Adobe Acrobat Pro
  • Spot Chart
  • SharePoint
  • Various CRM & ERP Software
  • HTML 5
  • XML
  • CSS
  • ASP/ASP.NET
  • SQL
  • jQuery
  • CMS (WordPress, Drupal, & Joomla)
  • PHP
  • RSS Feeds

 

  • Education

Bachelor of Science in Liberal Arts

University of Southern Indiana · Evansville, IN · Honors Graduate (2000) · Cum Laude
Major: Advertising and Public Relations · Minor: Graphic Design and Marketing

  • Extended Education

Ball State University · Muncie, IN · (1999/2000)
Field of Study: Literature and Advanced Composition

  • Extended Education & Professional Development

National Seminars Copywriter’s Conference and Certification · Indianapolis, IN · (9/2015)
Certification: 8 Hours Professional Development

 

  • Awards & Recognition

  • Digital OOH Media training certification award
  • Awarded the TechPoint Cyberstar award for most creative interactive media design for the “Indiana Soybean Board” Science Toolkit
  • Awarded the AXIOM silver and gold award for digital design and production for the “Indiana Soybean Board” Science Toolkit
  • Hoosier Salon honorable mention in Watercolor in the Indiana State Museum Gallery Exhibition

 

  • Affiliations & Memberships

  • Professional Member of Indianapolis Convention and Visitors Association
  • Professional Student Mentor programs with The International School of Business, I.U.P.U.I. and the Ivy Tech Advisory Board
  • Publicity Chairperson, Watercolor Society of Indiana
  • Active volunteer in Meals on Wheels program
  • Active volunteer in The Indianapolis Humane Society and ASPCA
  • Active volunteer in (KIB) Keep Indianapolis Beautiful
  • Active Donar and volunteer in (IYG) Indiana Youth Group